Mr Jay Gouliard, Vice-President Global Packaging, Unilever
Posted on September 10, 2008 in Uncategorized
"I personally view sustainable development as providing new space for innovation, a new way of seeing the world which takes us further than the traditional reduction of materials and costs. It is an opportunity to explore new materials, a new relationship between primary and secondary packaging, and also new interactions between the product and the packaging during an entire life-cycle…"
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January 6th, 2009 at 6:33 am
Custom packaging is a special packaging based strictly according to the product. Sometimes it is done by hand, and sometimes it is done according to a vendor's specs. The product’s fragility, perishability, volume and weight are considered in custom packaging.
It contains all the relevant details about the product, like the product’s name, manufacturer’s name, and batch number. It also contains the manufacturing date, expiration date, composition of the product and the materials used in manufacturing the good.
Custom packaging not only lists details about the products, but also protects the products from sensitivity to light, temperature, air, moisture, and chemical reactions. For example, food products are packaged in such a way as to slow down spoilage and prevent physical damage and exposure to impurities.
In custom packaging, the labeling on the packages should be easy to print and to affix. Custom packaging offers a complete range of products and services per the requirements of the customers. Custom packaging is very important to give an impact on consumers’ buying decisions and develop goodwill among the customers. The custom packaging products include multipurpose bags and boxes, and eye-catching labels.
April 3rd, 2009 at 10:56 am
Hi,
We ran across your site and i have some ideas to share about “Biodegradable Packaging” it offers eco friendly, non toxic and sustainable products. This products design to decompose quickly, completely and safe without leaving any residues. Its 100% no harm to human and enviroment.
Thanks, we'll come back often.
Thanks again,
Oceans Green
April 24th, 2010 at 6:58 am
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July 27th, 2010 at 1:22 am
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July 29th, 2010 at 9:28 pm
Jay, your leading-edge thoughts about packaging parallel the ideal message: "Color, shape, interactivity and functionality experience to consumers./Great packaging also requires close, open and synergistic external relationships . . . ." Your words in "Face to Face with the Consumer could well be used to teach a communication class on how to target and influence an audience with well-packaged words! So glad I ran into your wisdom on the 'net, Dr. Bill Wallisch
August 18th, 2010 at 12:27 am
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August 18th, 2010 at 9:11 am
It is graceful grief and sweet sadness to think of you, but in my heart, there is a kind of soft warmth that can’t be expressed with any choice of words.Do you like it?